Quick Answer
A Pinterest Collage is a layered composition of multiple cutout image elements, each carrying its own link or product tag, that users can tap to explore individually. Unlike standard pins, Collages are remixable — users can incorporate brand Collage elements into their own mood boards, extending organic reach beyond the original post. According to Pinterest’s internal research, Gen Z saves Collages at three times the rate of any other pin type. As of 2026, Collages are the platform’s highest-engagement format and are still in early adoption among brand accounts.
Pinterest Collages are the most significant format shift the platform has introduced in years, and most business accounts are not using them yet. That gap is both a problem — if your competitors figure this out before you do — and an opportunity, because the space is genuinely less crowded than it will be in 12 months.
What a Pinterest Collage is: a precise definition
A Pinterest Collage is a multi-element pin format consisting of layered cutout images arranged into a single composition. Each individual element within the Collage can carry its own link, product tag, or metadata. Users can tap individual cutouts to explore the linked content, and can incorporate Collage elements into their own personal boards — a feature called remixing that is unique to this format.
The Collage format originated from Shuffles, a standalone app Pinterest launched in 2022 that let users build collages from Pinterest images and their own camera roll. Pinterest eventually incorporated Shuffles functionality directly into its main platform, bringing that creative behaviour into the core product at scale.
How Pinterest Collages work differently from standard pins
A standard pin is a single image or video linking to one external URL. A Collage is architecturally different in three ways. First, multiple destinations in a single piece of content: each element within a Collage can link to a different URL. Second, interactivity at the element level: when a user taps an individual cutout, they can explore linked content without leaving the Collage experience. Third, remixability: users can save individual elements from a brand’s Collage into their own personal compositions, extending a brand’s content beyond its own profile in a way that static pins cannot replicate.
The engagement data: what Pinterest’s own research shows
Pinterest’s internal research on Collage performance: Gen Z saves Collages at 3x the rate of any other pin type. Gen Z now represents approximately 42 to 50 percent of Pinterest’s monthly active users. Gen Z search growth on Pinterest is running at 30 percent year over year. The demographic driving the highest Collage engagement is also the demographic growing fastest on the platform — a clear directional signal for any brand with a long-term view on Pinterest.
Which businesses benefit most from Pinterest Collages
Collages work best when a brand has multiple visual elements, complementary products, or content that lends itself to mood-board thinking. Fashion, beauty, home, food and entertaining, travel, and lifestyle brands are the natural candidates. But the format extends further than it initially appears: a photographer can build a Collage around the elements of a styled shoot, a nutritionist can create a visual meal concept where each ingredient links to a recipe, and a branding consultant can assemble a mood board representing a client archetype with each element linking to a relevant service.
How to create a Pinterest Collage: step by step
- Open the Pinterest app on mobile and navigate to the pin creation workflow.
- Select the Collage option from the creation tools.
- Upload or select images to use as your source material.
- Use the cutout tool to isolate individual elements from each image.
- Layer the cutouts into a composition with a clear visual hierarchy.
- Add links or product tags to each individual element.
- Write a keyword-optimised title and description, and complete the alt text field before publishing.
The most important thing to get right is the composition. Start with a focused concept — one look, one room, one occasion — and build outward. To understand how Collages fit into a broader strategy for your brand, start with our Pinterest Kickstart Package.
Frequently Asked Questions
What is a Pinterest Collage?
A Pinterest Collage is a pin format made up of multiple layered cutout image elements, each of which can carry its own link or product tag. Users can tap individual elements to explore linked content, and can remix Collage elements into their own personal boards. Gen Z saves Collages at three times the rate of any other pin type.
How do you make a Collage on Pinterest?
Open the Pinterest mobile app, select the Collage creation option, upload or select images, use the cutout tool to isolate individual elements, layer them into a composition, add individual links or product tags to each element, and publish with a keyword-optimised title, description, and alt text.
Do Pinterest Collages perform better than regular pins?
According to Pinterest’s own internal research, Gen Z users save Collages at three times the rate of other pin types. For brands targeting Gen Z audiences — who represent approximately 42 to 50 percent of Pinterest’s monthly active users as of 2026 — Collages are the highest-engagement format currently available on the platform.
Sources: Pinterest internal Collage engagement data; Lia Haberman, “7 Things to Know About Pinterest in 2026,” February 2026; Pinterest internal Gen Z search growth data, business.pinterest.com.