Quick Answer
The Pinterest Trends tool is a free analytics feature available to all Pinterest Business accounts that shows search volume over time for any keyword, with approximately two years of historical data and predictive forecasting up to 90 days ahead. It is accessed via Analytics > Trends in the Pinterest Business dashboard. The tool’s primary use for content strategy is identifying when seasonal search terms begin to build — so content can be published at the start of that ascent rather than at peak, when competition is highest.
Most content calendars are built on educated guesses. Pinterest gives you an alternative that most businesses are not using: actual search data from 619 million monthly users, with predictive forecasting up to 90 days into the future, available for free inside every Pinterest Business account.
The Pinterest Trends tool does not show you what is trending right now. It shows you what is about to trend — and that lead time is where the competitive advantage lives.
What is the Pinterest Trends tool?
The Pinterest Trends tool is a free analytics feature available in all Pinterest Business accounts that shows the historical search volume for any keyword or phrase over approximately two years, with predictive forecasting up to 90 days ahead. It also includes Shopping Trends data (searches oriented toward purchasing intent) and Editors’ Picks (trend signals curated by Pinterest’s editorial team). It is accessed through Analytics > Trends in the Pinterest Business dashboard.
How to use the Pinterest Trends tool: step by step
- Access the tool. Log into your Pinterest Business account, navigate to Analytics in the top menu, and select Trends. No paid plan or special access is required.
- Enter a search term. Type any keyword or phrase relevant to your content. The tool returns a graph showing search volume over approximately two years. The pattern immediately reveals whether the term is seasonal, consistently growing, or declining.
- Identify the seasonal trigger. For seasonally patterned terms, the graph shows when searches begin to climb each year, when they peak, and when they fall to baseline. This is the data that sets your publishing trigger. A term that peaks in early June requires content published in late March or early April — when searches are beginning to build, not when they have already arrived.
- Use the 90-day forecast. Pinterest’s predictive forecasting shows how the platform expects current trends to develop before they actually peak. Use it to validate that a term you are planning content around is genuinely building and not already in decline.
- Layer in Shopping Trends. Switch to the Shopping Trends filter to see rising product and category searches oriented toward purchasing rather than pure inspiration.
- Check Editors’ Picks. Pinterest’s curated trend signals provide an additional editorial layer on top of the search volume data. Combined with Shopping Trends and the standard graph, you now have three distinct intelligence layers within a single tool.
How to turn Trends data into a publishing schedule
Run this process once per month: research the 10 to 20 keyword terms most relevant to your content and products. For each one, note when searches begin to build, when they peak, and when they decline. Those patterns become your publishing triggers. Content should go live at the beginning of a term’s ascent — not at peak, and certainly not after it.
A second technique: identify terms whose search volume has been growing month over month for six to twelve months or more. These represent sustained audience interest rather than seasonal spikes. Publishing content around them before they reach peak popularity gives you the opportunity to build search presence before competition intensifies.
How Pinterest Trends connects to Pinterest Predicts
Each December, Pinterest publishes its annual Pinterest Predicts report — a forward-looking forecast of emerging trends based on platform-wide search data analysis, with an 88 percent accuracy rate over the past six years. The Trends tool is the day-to-day operational complement to Pinterest Predicts. Where Pinterest Predicts gives you the macro view of what is building across culture, the Trends tool lets you validate the timing and specific vocabulary of those signals within your niche.
A practical worked example
You run a sustainable lifestyle brand. In early April, you open the Trends tool and search “linen summer outfits.” The graph shows this term begins rising in mid-April, peaks in late May through June, and declines through August. The 90-day forecast confirms the term is tracking similarly to previous years. Your content window is opening now. You have two to three weeks to create and publish your pins on this topic, allow them to index, and begin building initial engagement before the peak of the search season. Publish in June and you are entering a conversation that is already ending.
Frequently Asked Questions
What is the Pinterest Trends tool?
The Pinterest Trends tool is a free analytics feature available in all Pinterest Business accounts that shows historical search volume for any keyword over approximately two years, with predictive forecasting up to 90 days ahead. It also includes Shopping Trends data and Editors’ Picks. It is found under Analytics > Trends in the Pinterest Business dashboard.
How far ahead does Pinterest Trends predict?
The Pinterest Trends tool includes predictive forecasting up to 90 days ahead, based on the same search behaviour signals that drive Pinterest’s algorithm. This allows businesses to identify when a search term is expected to begin building before it actually peaks, enabling content to be published at the start of the ascent rather than during peak competition.
Is Pinterest Trends the same as Pinterest Predicts?
No. Pinterest Trends is an ongoing, in-dashboard analytics tool that shows real-time and predicted search volume for specific keywords. Pinterest Predicts is an annual report published each December that identifies emerging cultural and shopping trends based on platform-wide search data analysis, with an 88 percent documented accuracy rate over six years. The two tools are complementary: Predicts provides macro trend direction, and the Trends tool validates timing and vocabulary within your specific niche.
Sources: Pinterest Trends tool, analytics.pinterest.com; Pinterest Presents 2025 Trends tool updates; Pinterest Predicts 2026, 88% accuracy, business.pinterest.com; Pinterest 2026 Marketing Moments Guide.