Quick Answer
Pinterest Predicts is an annual trend forecast published by Pinterest each December, identifying emerging trends from search data analysis across 619 million users. It has an 88 percent documented accuracy rate over six years. Businesses that act on Predicts trends in January — publishing content at the beginning of the trend’s search ascent — have three to four months to build search visibility before trends peak. According to Pinterest, checkouts on content related to 2025 Predicts trends increased 68 percent year over year. To use it strategically: identify which trends connect to your content, validate timing using the Pinterest Trends tool, and publish before the trend peaks rather than after it arrives.
Every December, Pinterest publishes a document it calls Pinterest Predicts — and every December, the majority of brands read it, find it interesting, and then do nothing specific with it. That is a significant missed opportunity. Pinterest Predicts is not a trend roundup. It is a forward-looking forecast of what is about to become mainstream, based on search data analysis from 80 billion monthly searches across 619 million users. It has an 88 percent accuracy rate over the past six years. And according to Pinterest, checkouts on content related to 2025 Pinterest Predicts trends increased 68 percent year over year.
What is Pinterest Predicts?
Pinterest Predicts is an annual trend forecast report published by Pinterest each December that identifies emerging trends based on search data analysis from the platform’s 619 million monthly active users. Unlike retrospective trend reports, Pinterest Predicts identifies topics that have shown meaningful year-over-year growth in search data but have not yet reached mainstream saturation — making it a forward-looking planning instrument rather than a description of what is already popular.
Pinterest users’ saving behaviour precedes mainstream adoption. When large numbers of users start saving content around an emerging idea, they are expressing latent intent that will eventually manifest as search trends and purchase behaviour months later. Pinterest can measure this saving behaviour before it becomes visible on Google or Instagram, which is why Predicts trends consistently precede their mainstream arrival.
How to read the Pinterest Predicts report strategically
The brands that benefit most are not necessarily those whose category is directly mentioned — they are the ones that identify plausible connections to their existing content and move early enough to build search presence before the trend peaks.
Pass 1 — Find your connections. Read through the full report identifying every trend with any plausible connection to your content, products, or services. Do not filter aggressively. Include adjacent connections alongside obvious ones.
Pass 2 — Test the fit. For each shortlisted trend, ask: can your brand contribute something genuinely useful or visually compelling to a user searching around this theme? A stationery brand connecting to the “Pen Pals” trend (a letter-writing renaissance) is a natural fit. The same brand connecting to the “Glamoratti” fashion trend (eighties-inspired sculptural silhouettes) is probably a stretch.
Pass 3 — Set your timing. Use the Pinterest Trends tool to check when related search terms in your niche are building momentum and set your publishing timeline from that data.
The timing window: why January is still early
By the time Pinterest Predicts is published in December, brands beginning to create content in January have three to four months to build search presence before the identified trends hit their seasonal peak. Pins published in January will have been indexed, distributed, and accumulating engagement by the time the trend peaks. Pins published in April are entering a more competitive environment with no indexing runway.
What the 2026 trends mean concretely for brand content
The 2026 report includes trends with direct commercial applications: “Neo Deco” — an Art Deco revival with rising searches for brass accents, antique bar carts, and pendant lamp aesthetics (relevant to: home furnishings, interior design, event planning). “Cool Blue” — icy blue tones infused into makeup, menus, and mood boards (relevant to: beauty, food styling, lifestyle content). “Pen Pals” — a letter-writing renaissance with rising searches for wax seals and decorative envelopes (relevant to: stationery, gifting, intentional living). “Glamoratti” — eighties-inspired fashion with sculptural shoulders and bold jewellery (relevant to: fashion, accessories, style content). “Cabbage Crush” — creative uses of cabbage across cuisines and beverages (relevant to: food and recipe content, wellness brands).
For a practical walkthrough of how to connect Pinterest Predicts trends to a content calendar built around your specific brand, our Consulting Retainer includes this as a core quarterly planning deliverable.
Frequently Asked Questions
What is Pinterest Predicts?
Pinterest Predicts is an annual trend forecast report published by Pinterest each December, identifying emerging trends from search data analysis across 619 million monthly active users. It has an 88 percent documented accuracy rate over six years and is designed to help brands plan content around trends before they reach mainstream saturation.
How accurate is Pinterest Predicts?
According to Pinterest’s own tracking, Pinterest Predicts has an 88 percent accuracy rate over the past six consecutive years. Additionally, checkouts on content related to 2025 Pinterest Predicts trends increased 68 percent year over year, according to Pinterest.
Does Pinterest Predicts work for small businesses?
Yes. Small businesses that act on Predicts trends early — publishing content before trends reach mainstream saturation — often outperform larger brands that wait until the trend is obviously popular and competition is higher.
Sources: Pinterest Predicts 2026, business.pinterest.com; Pinterest Predicts 88% historical accuracy; Pinterest 2025 Predicts checkout growth, 68% YoY; Pinterest internal trend longevity research.