Marketing With Care: Because Inclusion Strengthens Strategy
Pinterest is proof that growth can be both
human-centered and high-performing.
I started in law school, determined to fight for disability rights. But the rigid structures of that system left little room for someone living with chronic illness. Leaving meant I had to reinvent myself, taking on freelance work across many fields until I eventually found my way into social media marketing.
That path led me to Pinterest and it turned out to be more than a platform. It was a blueprint for marketing that respects people while driving results. For businesses of every size, inclusion is not a compromise, it is a strategy for resilience and long-term growth.
From Law School to Freelancing
I never planned to work in marketing.
I went to law school because I believed in disability rights. I wanted to change the system from the inside, to fight for policies that would make the world more accessible, more equitable, and more just. But I live with chronic illness, and the system was not built with people like me in mind.
I didn’t finish law school. Not because I couldn’t handle the work, but because surviving the structure felt like a full-time job in itself. There were accommodations, but each one felt like a battlefield. I had to plead and justify just to exist in that space. The system believed it was adaptable, yet it had only one narrow idea of what adaptability meant, and it did not match my reality. Missing a single exam due to a health flare-up could mean losing an entire academic year. The rigidity was relentless. Eventually, I left. Not because I lacked the skill or the drive, but because the version of accessibility offered to me was never truly accessible.
After leaving, I turned to freelancing. I stitched together a living doing whatever I could: data analysis, website management, translations, SEO, grant writing, project management for startups, marketing, copywriting, event planning, and light coding. For a while, I ran a wedding calligraphy as a side hustle. But after breaking my arm and later my back, spending long days bent over paper was no longer possible. I pivoted by working with other wedding professionals to help them become more visible. That work was my true introduction to social media marketing, and eventually to Pinterest, the platform that would become the foundation of my agency.
Discovering Pinterest
Pinterest felt different from everything else in the digital space. It did not demand that you share every detail of your life or post daily to stay relevant. It was not about urgency or constant performance. It rewarded strategy, sustainability, and long-term growth. For someone whose health and energy can fluctuate, that was a revelation. I realized that the very qualities that made Pinterest accessible for me also made it powerful for businesses. What worked for my reality was exactly what many companies needed too. It was more than just a personal fit, it was proof that Pinterest could be a strategic advantage for any brand that wanted growth without adding too much to their already endless to-do list.
Other platforms can feel overwhelming. There is a constant feed of updates, pressure to perform on camera, algorithms that reward quantity over quality, and foster an atmosphere of noise where today’s work is invisible tomorrow. Pinterest stands apart. Even though you will still see beautiful homes, styled food, and polished ideas, the focus is on inspiration, not competition. People do not come to Pinterest to compare themselves against others. They come to dream, to plan, and to look forward. That difference in mindset transforms the entire experience.
Pinterest is proof that marketing can be both human-centered and high-performing
Pinterest felt different from everything else in the digital space. It did not demand that you share every detail of your life or post daily to stay relevant. It was not about urgency or constant performance. It rewarded strategy, sustainability, and long-term growth. For someone whose health and energy can fluctuate, that was a revelation. But it was more than just a personal fit. It was a business advantage.
Pinterest is also one of the most inclusive platforms in how it creates opportunity. Success is not limited to brands with the biggest budgets or the loudest voices. A single Pin can gain traction whether it comes from a global retailer, a local artisan, or a growing startup. Content is judged by its relevance, usefulness, and creativity, not by how much money or manpower is behind it. That levels the playing field for everyone, from small businesses looking for visibility to large companies seeking long-term impact.
And unlike platforms where content disappears in hours, Pinterest is a visual search engine where content compounds over time. One well-placed Pin can drive meaningful traffic for months or even years. Users are not just scrolling to pass time. They arrive with intent. They are actively searching, planning, and making decisions. For businesses of any size, this makes Pinterest one of the few platforms that can consistently connect inspiration with action.
Building a Different Kind of Agency
As I worked with more clients, from solo entrepreneurs to established teams, I began to see the potential to create something larger than myself. What started as a way to adapt to my own reality became a blueprint for a different kind of workplace. My agency is fully remote, mostly asynchronous, and disability-informed by design.
For businesses we work with, this way of working means we adapt to your reality. Every company has its own rhythms and challenges. Some teams are spread across time zones, some are short on staff, others struggle to keep up with constant content demands. Because our systems are built around clarity and sustainability, we make collaboration feel lighter, not heavier. You will always know what to expect, and you can trust that the work keeps moving without endless check-ins or pressure to keep pace with a rigid schedule.
This is not just about making life easier for us. It is about making collaboration easier for you. You get strategies that last, processes that reduce stress, and a team that listens carefully and adapts instead of forcing you into a mold. Marketing should not drain your energy or resources. It should create momentum that supports your goals in the long run.
I have learned that the systems which make work possible for disabled people are the same systems that give businesses resilience, stability, and growth. Working with us is not just about outsourcing Pinterest marketing. It is about building a partnership that respects your needs, strengthens your strategy, and delivers results you can count on long after a campaign is launched.
Why This Matters TO ME
The reason I focus so much on systems is because I know what happens when they are not designed to support people. A framework that works perfectly for some may completely shut others out. What I experienced in education and work was not a lack of ability, but the absence of structures that allowed me to participate fully. And that gap between what is promised and what is truly accessible is not just personal, it is reflected on a much larger scale.
51.3% vs 75.6%
The employment gap between disabled and non-disabled people in the EU, ages 20–64 (European Economic and Social Committee, 2024)
According to the European Economic and Social Committee, just 51.3 percent of disabled people in the EU aged 20 to 64 are employed, compared to 75.6 percent of non-disabled people. That is a 24.3-point gap that has barely shifted in years (source). It is a clear reminder of how much potential is lost when systems define accessibility too narrowly.
Pinterest as the Foundation
So if the world was not going to offer me a job I could keep and strive in, I was going to build one, and make space for others along the way.
Pinterest became the natural foundation for that. It gave me a way to build a business where effort translates into long-term results instead of disappearing overnight. For me, it meant focusing on strategy and creativity rather than constant posting for the sake of being seen. For my clients, it means the time and resources they invest continue to generate growth long after the content is published.
What makes Pinterest unique is not just the longevity of its content, but the mindset of its users. People arrive with intent. They are actively looking for ideas, products, and solutions. That intent transforms marketing from chasing mindless traffic into building meaningful connections. Businesses that embrace Pinterest are not just adding another channel, they are meeting people at the exact moment they are open to discovery.
For me, that is where the real power lies. Pinterest combines inspiration with action, creativity with results. It is proof that marketing can be both human-centered and high-performing, that care and performance can strengthen each other.
I did not plan to be here. But Pinterest gave me the tools to build a business that works because of my reality, not in spite of it. And it gave me a way to help businesses of every size grow in a way that lasts.